On November 22, in the course of Entrepreneurship, students of the NTT Institute of International Education (NIIE) met and interacted with speaker Le Thi Hong Nhung, Director of MinKan Co., Ltd. – Top 4 Home life seller on Lazada, on the topic “Tupperware: How to develop and win the market challenges.”
At the workshop, the speaker shared the theory of entrepreneurship and practical experience based on the case study of MinKan Co., Ltd., It is an enterprise with a very young age but entered the Top 4 best sellers in the field of housing and life on the Lazada e-commerce platform. Through topics: MinKan’s development since 2018; Share the business model of Tupperware and Lac Tra; How to set up groups and departments at MinKan… The students of NTT Institute of International Education (NIIE) have gained more knowledge and practical skills in starting a business in the field of household appliances and retail. Starting from the simplest things like business ideas, product ideas, the value of the product to consumers. Next, we need to determine the target market, business model, potential customers, marketing channels, budget for the initial start-up. Finally, build the team and put the idea into practice. In addition, the speaker also shared a lot about decisions in management, important changes in the history of enterprises, especially in the context of Covid-19 that suddenly appeared when the business was still young and had not yet been established position in the market.
Sharing about the workshop, the lecturer in charge of MA. Nguyen Thi Hoang Quy said that this is a good opportunity for students to look back on the knowledge they have read and apply it in practice to gain experience, confidence and dare to share and realize their ideas. As for the speaker, although she has come and interacted at NIIE many times, she is always surprised by the intelligence, dynamism, and confidence in sharing startup ideas of NIIE students. Besides, she is also willing to accompany NIIE students in the building, completing and developing startup ideas. So, if you have any startup ideas, please share them with speaker Le Thi Hong Nhung via email to receive practical suggestions.